Gerber Good Start Gentle Powder Infant Formula is another great first formula for infants — and at $29 for 32 ounces, it’s cheaper than Enfamil Enspire for a larger container. Its base protein is hydrolyzed whey, which is just broken-down protein to aid your baby’s digestion.

In its complaint, the FTC alleges that since 2011, Gerber has advertised its Good Start Gentle formula through advertisements that ran on television, in magazines, at point-of-sale displays, online, and in other promotional material. Good Start Gentle sells for about $24 for a 23.2-ounce package of powdered formula. 1283 Reviews, 4.6 average star rating. ... Gerber Graduates Breakfast Buddies Cereal Apple Cinnamon, 4.5 Ounce (Pack of 8) ... gerber gentle formula.  Similac Advance (milk-based)  Gerber Good Start Soy (soy-based)  Gerber Good Start Soy 2/Gerber Graduates Soy (soy-based for toddlers)  These formulas will be given unless a physician diagnoses a medical condition that warrants an Iowa WIC approved special formula.